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| Thanks to the boom in ecotourism or alternative tourism over the past few years, there has been a five-fold increase in the number of rural establishments offering tourist accommodation in countries like France and Spain. Unlike the professionals working in urban tourist destinations or resort complexes and hotels, where two, three or even four languages are spoken, the staff at these new rural tourism establishments has only basic foreign language abilities, which barely enable them to communicate with tourists and their customers. The Saint James Way is among the world’s most popular and famous tourist routes. They have been proclaimed World Heritage and European Cultural Itineraries by UNESCO. The official routes start in Portugal, France, Italy, the United Kingdom, the Benelux nations, Germany and Northern Europe. |
The main objective of the “English The Saint James Ways” project is to offer managers, owners and employees of rural tourist accommodation establishments along the Saint James Way the right tools for the specific language training they need to improve their personal and professional communication skills. The methodology the involves transferring the results and products of an earlier Leonardo da Vinci project - Taxi Drivers (2006) - which has been very well received throughout Europe. The project, led by Conexia S.Coop, based in the Basque region of Spain, involves seven partners from Spain, Italy, France, the Netherlands and Belgium. BLOG . The views expressed in this website are the sole responsibility of the authors and do not necessarily reflect the views of the European Commission |
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